[caption id="attachment_102270" align="aligncenter" width="500"] LumiGrow customer Rainbow Greenhouses grows hundreds of crop varieties with LumiGrow LED lights, with light management software that allows them to customize light recipes for each crop. When this picture was taken, they had petunias under the lights. Rainbow's head grower Rob O'Hara said he was able to accelerate the crop cycle by one week.Rainbow first installed 24 LumiGrow lights in the Chilliwack facility in early 2013; they now have more than two acres of potted plants and hanging baskets. Total project cost is less than $500,000.[/caption]
Year founded: 2006
Employees: 17; to add 15 in 2015
LED energy use: 70% less
Customers: 3,000
Countries: 32
NOVATO -- Everybody wants to know what makes for happy plants.
Starting in the 1970s and continuing through a U.K.-based study in 2013, researchers tested the affinity of indoor plants for rock music, classical melodies and heavy metal. Biologists sweet-talked certain blooms and hurled vitriol at others. Do plants prefer Black Sabbath or soothing Bach? Findings varied.
Now 35 years later, scientists at Novato-based LumiGrow draw on research from University of California, Davis, to refine light-emitting diode (LED) lighting spectra that can coax luxuriant indoor plant growth or better veggie flavor. As it turns out, plants love the blues, at least certain portions of the blue light spectrum.
[caption id="attachment_102271" align="alignleft" width="382"] Kevin Wells founded LumiGrow and discovered that plants thrive or wilt depending on the color of LED light they receive.[/caption]
Software-control systems developer Kevin Wells founded LumiGrow in 2006 with "garage, inventor-type stuff" in an Oakland warehouse, he said. He developed mathematical models that drew on studies from NASA in the 1990s on use of red and blue LEDs to affect plant growth. He took prototypes to market in 2008 using proceeds from the sale of a Mill Valley home to help finance the startup. In 2011, the company took in about $1 million in venture funding from San Francisco-based Clean Pacific Ventures. "It took us until last year to go cash-flow positive," Mr. Wells said. "Now we are aggressively trying to grow the company and staff up."
Caroline Nordahl Wells, his wife, co-founded the company and works as its chief operating officer. The company has 17 employees, and plans to hire 15 more next year in software development, sales and customer service. The company has some 3,000 customers in 32 countries.
Manufacturing is done in Fremont through a contractor. Some of the systems can be controlled through a web-based wireless interface.
In recent years, LED lighting prices plunged, making the technology more viable commercially. Fixtures range from under $1,000 to more than $2,100. One product replaces a 1,000-watt high-intensity-discharge fixture with LED lights that use only 325 watts and have comparable light output.
New LEDs are a "magnitude more effective, and cheaper," Mr. Wells said. "I put together a credible model to create the plant growth system," using lights that generate red and blue light.
He was working with professors and students studying crop science at UC Davis to conduct further research. Then two years ago, he hired Melanie Yelton, who earned a Ph.D. in plant molecular biology at UC Davis and was one of the founders of biotechnology research firm Calgene, which was bought by Monsanto in 1996.
[caption id="attachment_102269" align="alignright" width="171"] Unhappy basil and lettuce plants, deprived of sufficient blue light, may become straggly and anemic. With enough blue light, similar plants have bigger leaves, more lush foliage and far better flavor, even though the number of photons is the same, according to LumiGrow scientist Melanie Yelton.[/caption]
Dr. Yelton, who taught biology and studied corn and alfalfa at Stanford University, directs research at LumiGrow. "This is going to be huge," she said. "It's like an earthquake rumbling right now."
Spectral science, modifying a plant's growth purely through selecting parts of the light spectrum, can create enormous variability in plants, and is largely controllable, Mr. Wells said. Environmentally modified organisms can be compared with genetically modified organisms, and be completely safe, he said.
"We can increase the vitamin C content of tomatoes by 50 percent," Mr. Wells said. "We can change the taste of basil, create plants that are shorter."
Plants from nurseries are made to look alike largely with hormones, Dr. Yelton said. "They're sprayed heavily with hormones," of which there are five major classes for plants. "They're not typically toxic to people."