Union Bank rebrands to reflect reach

[caption id="attachment_13384" align="alignright" width="144" caption="Union Bank's new logo"][/caption]

NORTH BAY - Union Bank, headquartered in San Francisco with three North Bay branches, has dropped the "California" from its name in order better represent its national presence.

The bank has also unveiled a new logo, which will affect all branches, ATMs and business offices in California, Oregon and Washington.

"Changing our name to Union Bank was an important first step toward achieving our strategic goals and our desire to have a higher degree of national brand recognition in the financial services marketplace," said Union Bank President and Chief Executive Officer Masaaki Tanaka.

The three North Bay locations are in Vallejo, San Rafael and Petaluma. There are a total of 25 employees, with 10, nine and six at the branches, respectively.

In addition to the name change, Union Bank has enhanced its Women/Diverse Business Banking program dedicated to women- and minority-owned businesses.

"The small business economy is expanding with women and minority entrepreneurs, even during these challenging times, and these business owners seek direction and guidance from financial institutions," said Vice President and Diverse Business Banking Manager Frank Robinson. "Having an area on our Web site dedicated to the specific needs of these entrepreneurs is an efficient way to communicate the variety of solutions we offer and demonstrate that we are an advocate for their business."

Union Bank is the 16th largest bank in the United States based on assets, has more than 10,000 employees and has 335 branch offices in California, Washington and Oregon.

The bank's holding company is UnionBanCal Corp., which is a wholly owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd.

For more information on the Women/Diverse Business Banking Program, visit www.unionbank.com.

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