North Bay Business Journal

Monday, September 13, 2010, 2:45 am

Most Influential Leaders in the North Bay: W. Andrew ‘Andy’ Beckstoffer

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    Most Influential Leaders

    Andy Beckstoffer

    Chairman, Beckstoffer Vineyards

    PO Box 405, 8600 Conn Creek Road, Rutherford 94573, 707-963-9471, www.beckstoffervineyards.com

    Staff: 50

    Residence: St. Helena

    Professional background: Financial executive, planner

    Education: Bachelor of Science, Master of Business Administration

    Age: 70

    What do you see as the essential role of a leader in the current environment? To motivate and innovate

    What are the biggest changes you’ve seen in your industry? Change from production-driven to marketing-driven

    What advice would you give to young emerging leaders? Listen.

    What’s the best advice for weathering today’s economic environment? Stick to what you know.

    How do you think your business will change in the next five years? It will improve dramatically from the depression of today.

    What is a decision you wish you hadn’t made? What did you learn from it? Making my own wine – I should stick to what I know.

    What is your most memorable business experience? Buying my own business

    What is your greatest business success? Building a successful vineyard business without owning a winery

    What was your toughest business decision? To buy land when the market was down

    What would your friends be surprised to find out about you? I’m really a sensitive guy.

    First job: AT&T telephone company engineer

    Most admired businessperson outside the company: Bob Trinchero

    Current reading: “Game Change,” by John Heilemann and Mark Halperin

    Most want to meet: Barack Obama

    Stress relievers: Exercise

    Favorite activities outside work: Horseback riding, hiking

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