North Bay Business Journal

Thursday, June 19, 2014, 3:33 pm

KSRO launches FM broadcast

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    KSROSANTA ROSA — Santa Rosa-based news–talk radio station KSRO launched an FM-frequency broadcast that mirrors content of the station’s nearly seven-decade AM broadcast.

    Starting June 3, the station broadcasts at 103.5 FM as well as 1350 AM, the space on the dial since 1937. The dual availability is expected to expand the brand to younger listeners, and is the latest in a series of moves to upgrade KSRO since Sonoma Media Group purchased the station in May 2013.

    Sonoma Media Group is not affiliated with Sonoma Media Investments, which owns North Bay Business Journal, Press Democrat, Argus-Courier and Index-Tribune.

    “This allows KSRO to do a better job than ever bringing local news and personality talk radio to Sonoma County, and to be even better marketing partners for our advertising clients,” said Michael O’Shea, president of Sonoma Media Group.

    The FM signal is broadcast from Santa Rosa, with primary coverage in Santa Rosa, Rohnert Park, Windsor and Sebastopol.


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    1. June 20, 2014, 3:17 am

      by Originalst

      News? You wont hear news on KSRO! 2 second bleeps and then 4 minutes of ads. The news sucks on KSRO so I suggest you look elsewhere if you want news!

    2. June 20, 2014, 8:30 am

      by Marti Kramer

      Just a second venue to spew a new right wing agenda. Not certain when or how this station morphed into conservative talk radio (Steve J. aside) but even the morning news now has a right wing (and Marin County) slant. Really very sad.

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