November hotel occupancy increased for tourism-driven Napa and Sonoma counties but slipped in Marin and Solano counties, a new report says.
Average occupancy rates last month were 70.4 percent and 75.5 percent for Napa and Sonoma, respectively, according to a monthly report from hospitality data analysis firm STR. Rates declined 1.5 percent in Marin from November 2015 and by 2.9 percent in Solano.
Revenue last month was strong in Napa and Sonoma counties. Compared with the same month last year, Napa revenues rose 13.7 percent, while hotel revenues in Sonoma rose 15.7 percent.
But what did the average hotel room cost in 2010? According to the survey, in Napa County the average room rate in November of that year was $212.10 while in Sonoma, the going rate for a room was $94.14.
November hotel figures
Comparisons with figures from November 2015
- Occupancy rate: 70.4%, up 1.6% from 69.3%
- Average daily rate: $297.58, up 9.2% from $272.44
- Survey size: 4,805 rooms
- Revenue: $30.2 million, up 13.7%
- Average occupancy rate year to date: 74.8%
- Occupancy rate: 75.5%, up 4.6% from 72.2%
- Average daily rate: $154.70, up 7.2% from $144.32
- Survey size: 6,361 rooms
- Revenue: $22.3 million, up 15.7%
- Average occupancy rate year to date: 78.6%
- Occupancy rate: 75% down 1.5% from 76.2% in November, 2015
- Average daily rate: $173.12 in November, up.1% from $172.94
- Survey size: 2,536 rooms
- Revenue: $9.8 million
- Average occupancy rate year to date: 81.1%
- Occupancy rate: 62.2%, down 2.9% from 64.1% in November 2015
- Average daily rate: $85.12, up 2.9% from $82.69 in November 2015
- Survey size: 4,388 rooms
- Revenue: $6.9 million
- Average occupancy rate year to date: 70.9%
Source: STR, a data and analytics specialist