Special Coverage: Impact Marin 2017
San Rafael coffee, tea maker’s brands via its purpose-driven values
‘Why we do this is our passion, we embody our brand through our stories, and consumer loyalty — including a growing number of millennials attracted to us because of our purpose-driven values,’ says Helen Russell, co-founder and CEO, Equator Coffee & Teas.
Marin creamery’s brand is being unique, and consumers like it
‘I’m never satisfied. My concern is how we can create a farm model that is sustainable, and then how can we replicate this model,’ Albert Straus, founder and CEO, Straus Family Creamery, which has operations in west Marin and south Sonoma counties.
Marin bank focuses on customer loyalty for growth
‘Tradeoffs and compromises can erode confidence, but standing firm to what you value leads to sustainability over time,’ says Russ Colombo, CEO, Bank of Marin.
San Rafael tech firm shirks short-term investors
‘From day 1 we have continued to do what we said we’re going to do, while building trust and adding new customers and retaining prior ones,’ says Jamie Pardi, CEO of Marin County sports tech startup FanCompass.
Clif Bar succeeds by keeping employees, selling bars
‘Some 15% of workers on average voluntarily turnover each year at other firms. Clif Bar has only seen three workers leave voluntarily,’ says Kevin Cleary, Clif Bar & Company CEO.
Make ‘brand promise’ your company culture, or regret it
Living the attributes of a brand from day to day is the best way to model the core values of a firm, maintain transparency and strike a responsive chord with customers and employees, say four Marin County business leaders.