Sausalito startup named ‘Top Innovator’ in North Bay

ROHNERT PARK - A Sausalito-based maker of software that coaches small operations in flexing their business-networking muscles won out over 11 other North Bay startup companies in a competition at the recent North Bay Innovation Summit.

Brief Inc. was selected as “Top Innovator” and honored with a cash grant at the second annual gathering. Held Sept. 18 at the SoMo Village Event Center during North Bay Innovation Week, the competition highlights young, promising companies throughout the North Bay with the goal of accelerating and sustaining the region’s innovative ecosystem. Contestants were vying for $10,000 in prizes, including three category prizes.

Styled after the ABC reality television series “Shark Tank,” the selection process for the North Bay version began with each firm’s leaders delivering a short overview presentation. These pitches were followed by a critique and grilling from a panel of five judges asking how they would spend the money, sales and revenue to date - if any - and other in-depth questions designed to test the entrepreneurial acumen of the presenters, and gauge their out-of-box thinking, marketing and management skills. In all, 20 judges were involved in assessing the candidates in groups of five per market category.

“Seven years ago the first Investor Summit was launched with eight emerging companies pitching a group of accredited investors,” said Lindsay Austin, board chairman of the Sonoma Mountain Business Cluster. “In 2014, this group invested $9.7 million in a similar group of promising startups. But we also saw a need for new innovation showcase.”

He said two years ago the idea of rebranding SoCo Nexus to include a broader representation of new companies, talking about what they do in a public forum, became a reality. These firms were not allowed to solicit, but could gain recognition and be candidates for a grant. Last year, the first year of the Innovation Summit and the first Innovation Week, eight startups participated, with a single winner taking the $5,000 grand prize.

“This year we doubled that amount and spread the funds among the top four,” Austin said. “Our hope is to be able to increase total funding available, issue micro grants to innovators in other categories, such as the arts, and plan more conferences in the future.”

The field of hopefuls this year was divided into four industry clusters of three firms each, all vying for an initial $1,000 prize. The 12 candidates included Byte Foods, Giggle Therapeutics and Town Kitchen, in the Ag and Food category; Meisch Temple Massager, NewGen Surgical and Sonoma Science Labs, in Health Care and Medical Technology; Cuberg, Switch Vehicles and Wind-to-Green, in Clean Technology and Sustainable Products; and Now Archive, Eazl and Brief, in SaaS (software as a service), Social Media, Web, Information Technology and Cloud.

“The purpose of the Innovation Summit is to point to our local culture of innovation happening today in the North Bay,” said Amee Sas, executive director of SoCo Nexus. “I had no idea at the beginning of the depth, breadth and quality of new firms coming from our region. We grow our own. We also allow companies from the greater Bay Area to apply to keep event quality high and to attract firms that may want to come here for networking, collaboration and support, as well as for the quality of life we have to offer.”

She said consideration is being given to the possibility of hosting a Clean Power Innovation Summit.

“Energy Storage is an important issue,” Sas said. “We had two alternative energy battery companies at this year’s event. Wouldn’t it be extraordinary to bring together the finest minds to collaborate on this topic?”

She noted that Geof Syphers, CEO of Sonoma Clean Power, was one of the Innovation Summit judges this year.

This year, each company provided a brief synopsis of its respective products or services, then the judges picked the following category winners: Byte Foods, NewGen Surgical, Cuberg and Brief. Each semifinalist received a check for $1,000 before the final round to select the Top Innovator.

Everyone attending the summit was given an opportunity to vote using a large facsimile dollar placed in one of four boxes labeled with the names of the semifinalists. After lunch, Brief was announced as the grand prize winner. Brief CEO and co-founder Jared Ranere surrendered the $1,000 semifinalist check in exchange for the $7,000 top award.


Sausalito-based Brief ( describes itself as a “personal trainer” for a company’s business relationships. According to Ranere, Brief creates a new networking “habit” that could be used by more than 75 million freelancers and small service businesses worldwide that need to sell themselves but lack the time and inclination to do this consistently. By analyzing a firm’s emails, calendar events and social media interactions, Brief automatically generates daily suggestions about connecting with the right people at the right time.

“Follow this person on Twitter because you emailed them two weeks ago and they never replied,” Ranere said, giving an example of such a recommendation.

These suggestions are sent to a mobile app so users can view them on the go without interrupting the workday.


• Byte Foods uses Internet-connected vending kiosks placed in company locations to serve fresh, healthful meals and snacks 24 hours a day in offices that lack such options. Byte licenses the refrigerated kiosks, outfitted with a tablet and RFID sensors. Employees can swipe their credit or debit cards in the system and purchase what they want.

• New Gen Surgical Inc. develops and manufactures sustainably designed, single-use medical devices.

• Cuberg plans to bring to market next-generation lithium ion batteries that can store twice as much energy as batteries in use today using patented solid electrolytic technology.


• Giggle Therapeutics makes high quality, cannabis-infused, seasoned culinary condiments for medical cannabis patients.

• The Town Kitchen delivers chef-created box lunches while employing low-income youth while giving them training and college course credit.

• Switch Vehicles Inc. teaches students in a STEM based curriculum manufacturing skills associated with building an electric vehicle.

• Wind-to-Green LLC develops a special use and market for anhydrous ammonia that could be used for a new type of battery, for the solid storage of hydrogen or for the synthesis of NH3 as well as for a fuel cell.

• The Temple Massager manufactures a device to relieve PTSD stress anxiety and facial muscle tension.

• Sonoma Science Labs produce a one-time home use diagnostic instrument for detecting venereal disease in women using an inexpensive pH reader.

• NowArchive provides the first visual discovery platform and marketplace for sharing and selling news photos and videos instantly with the media.

• Eazl distributes video-based MBA-type courses to 30,000 people worldwide.


The half-day Innovation Summit agenda also featured a keynote address by John Webley, founder of Petaluma-based Trevi Systems, a forward-osmosis water-desalinization system provider, on “Innovation as Economic Development.” He said creating an environment conducive to innovation requires six enablers for success: good schools, good universities, a stable society, a pleasant environment, a rich societal fabric (with art, music, etc.) and a supportive local government willing to issue expedited permits, and also offering incentives and business incubators.

“Innovations must be sustainable, respect human life and dignity and enrich our lives over the long term,” he said.

Another highlight of the Summit was a panel devoted to innovation moderated by Louis Stewart, deputy director of Innovation and Entrepreneurship in the Governor’s Office of Business and Economic Development, or Go Biz. On the panel were Kristen Madden, director of Creative Sonoma; Boku Kodama, managing director of the Renaissance Marin Entrepreneurship Center; and Paul Tasner, co-founder and CEO of PulpWorks Inc.

Another guest was Che Voigt, board chairman of the North Bay Angels.

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