‘Boomerangers’: Why North Bay businesses are welcoming back former employees

Who are boomerang employees?

44% of workers who had left their job after lockdown did so for better pay.

34% left for a better workplace culture or an organization that has more appealing company values.

23% of employees admit to having already reached out to previous employer, with another 13% saying they intend to

49% admit the original reasons for leaving — pay and flex time — are no longer relevant

48% claim that current employer no longer meets their needs

25% admit cost-of-living crisis has changed how they feel about current employer

75% of workers admit to staying in some form of contact with a previous manager, with 20% stating the primary purpose was to keep the door open for future job opportunities

People tend to return to their pre-COVID employer after realizing the “grass wasn’t greener.”

Source: Robert Walters North America

Employers are holding the door open for certain workers who leave and want to return.

They are called boomerang employees.

LinkedIn reports a 15% increase in boomerang employees from 2019 to 2021, which accounts for tens of thousands of people returning to a previous employer. The online professional network site said the phenomenon is happening in all industries across the country.

A recent global survey by the international company Robert Walters North America, which has an office in San Francisco, found 95% of managers would consider rehiring an employee, while 79% of employees would consider returning to their pre-COVID-19 employer.

“Many of the talent that moved during COVID and saw significant increases in pay now are seeing their old employer leveling up and able to compete with where they are now, so we see people are considering a return,” Peter Milne, managing director for the firm, told the Business Journal.

Simply Solar in Petaluma is one of those companies amenable to bringing back the right employee.

“My estimate would be we find that about 10% of the people who leave will come back in 12 months if they are the type of people we would keep,” Chief Financial Officer Cliff Johnson said. The company has 177 employees. “The other thing is once a boomerang employee comes back, historically they are locked in for a long time. Not by any contract, but it garners a massive amount of loyalty.”

Those boomerangers follow the solar company’s policies, fit into the culture, produce high-quality work, and are all-around good employees.

Johnson said the solar industry is competitive, so it’s easy for those working in the field to find another job. The problem, he said, is those people sometimes discover “the grass isn’t always greener” and on occasion ask Simply Solar to bring them back.

Turnover overall, though, is low at Simply Solar, especially with office, sales and project managers, he said.

In 2021 and 2022, Simply Solar had two boomerang employees in each of those years, whereas in the first half of this year there have been three, Johnson said.

Pros and cons of boomerang employees

Positives

Employee knows the company’s culture. The person has a significant start on navigating internal processes.

They can come onboard and quickly make a positive impact to customer service and the company’s bottom line.

The employer has a more concrete idea of the value that their former employee will bring, rather than gambling with an unknown entity.

Negatives

Not truly understanding why the employee left in the first place. For example, did they leave to better themselves, did they leave because of a personal or family hardship that has now resolved itself?

A good percentage of employees leave because the company culture was not a match or the job did not fulfill them. So, if you rehire them and nothing has changed, one can end up with a very unhappy employee who affects everyone around them.

Source: The Personnel Perspective

Ready to rehire

When someone leaves Side by Side in San Anselmo, they tend to do so for growth — be it professional or financial, according to human resources director Tiffany Vigil.

The nonprofit provides children, young adults and family members behavioral and mental health support in Marin, Sonoma, Napa and Alameda counties. It has 105 employees.

“It’s really quality employees that have returned. We average about one a year, though this year we’ve had two so far, so I’m not sure if we’ll keep seeing an increase,” Vigil told the Journal.

Most who return work directly with the youth. Often they are gone three to four years before returning to Side by Side.

“I think these are typically stable employees, not ones who are jumping around,” Vigil said. “When they return they tend to stay for many years.”

Not only are people asking to come back, sometimes Side by Side will let certain former workers know about an opening in hopes they’d consider returning.

Vigil admits not everyone would be rehired. Those who weren’t high performers or left abruptly are not likely to be welcomed back.

On average one or two employees return each year to Eagle Vines Vineyard & Golf Club in American Canyon.

Tawny Miranda, HR manager, said mostly it is servers who leave and come back. She said the company is fortunate to have good retention.

“The majority of our employees are welcome to come back,” she said, adding it’s rare for someone to leave on bad terms.

During her interview nearly two years ago for the position of human resources manager at Quattrocchi Kwok Architects, better known as QKA, Monica Flores asked if the company would rehire an employee. Yes, was the answer, with the person doing the interview a boomerang employee.

This was a selling point for Flores because it reflected the Santa Rosa company’s culture; that people want to return, as well as it’s a firm that believes in second chances.

QKA doesn’t see a lot of boomerangers because the average tenure of the 72 employees is 15 years, said Flores.

Still, Flores has noticed post-pandemic that people are rethinking employment changes.

“People are starting to understand they left a good place. Sometimes you have to touch the grass on other side,” Flores said. “They wanted to come back to the warmth of an employer, people who knew who you were and where you sat and what your name is. I think people are looking for touchpoints like that. It creates camaraderie. You don’t realize the importance until you don't have it.”

On the front line

Santa Rosa-based The Personnel Perspective is leery of saying a boomerang trend is taking place.

Kristina Derkos, senior human resources consultant for the company, said their clients are not seeing a surge in boomerangers. She said companies that track rehires are seeing a 1% to 2% increase in boomerang workers compared to pre-pandemic numbers, with retail seeing some of the largest numbers.

“The slight uptick is due to the ripple effect of the pandemic and the changing mores of employees who are more mobile, less entrenched in staying at an employer that they believe is not treating them fairly, and frankly, the shortage of workers willing to report to work,” Derkos said.

The Personnel Perspective is a management consulting firm specializing in human resources, leadership development and training, and recruiting. The company has clients throughout the Bay Area, but mostly in Sonoma and Napa counties.

“The traditional definition of a boomerang employee is generally interpreted as employees who leave a company to work someplace else and/or get a degree, and then are rehired back at their former employer,” Derkos explained. “The new definition of boomerang employee now captures COVID’s impact on employees. For example, many employees left their job to take care of their young children when day care and schools were shut down or who left because they were afraid to work due to concerns about being exposed to COVID in the workplace. Another impact caused by the pandemic was a significant increase in mental health.

“More importantly, many employers were forced to furlough or layoff people in the pandemic. Many of these employers are now actively reaching out to employees to offer them employment. All these elements can artificially spike the numbers in the short term and have more long-term subtle effects,” Derkos said.

Who are boomerang employees?

44% of workers who had left their job after lockdown did so for better pay.

34% left for a better workplace culture or an organization that has more appealing company values.

23% of employees admit to having already reached out to previous employer, with another 13% saying they intend to

49% admit the original reasons for leaving — pay and flex time — are no longer relevant

48% claim that current employer no longer meets their needs

25% admit cost-of-living crisis has changed how they feel about current employer

75% of workers admit to staying in some form of contact with a previous manager, with 20% stating the primary purpose was to keep the door open for future job opportunities

People tend to return to their pre-COVID employer after realizing the “grass wasn’t greener.”

Source: Robert Walters North America

Show Comment